"Revolutionizing the Digital IoT Landscape: The Impact of ESLs (Electronic Shelf Labels) and Micro Power Solutions"
 2024/04/12 | View:96

We are now in a data-driven era. Data, having quietly infiltrated a multitude of industries and business operations, has evolved into a crucial component of production. Through the exploration and application of big data, we are capable of amplifying production efficiency and boosting consumer surplus. This is a clear indication of how traditional businesses are swiftly moving towards digital transformation. The harnessing of big data not only paves the way for enhanced operational efficiency and greater consumer surplus but also symbolizes the swift digitization of conventional businesses.


What is the Internet of Things (IoT)?

The Internet of Things (IoT) utilizes various technologies including information sensors, radio frequency identification, global positioning systems, and infrared sensors to collect real-time information. This information, which includes light, sound, location, quantity, and heat, facilitates connections between objects and between people and objects, enabling intelligent perception, recognition, and management.


"What are Electronic Shelf Labels (ESLs)?"

Electronic Shelf Labels (ESLs) are interactive electronic display devices that can automatically update product prices on shelves and synchronize product information parameters online and offline in real time, such as price changes, inventory, and shortages, to enhance and optimize the promotion frequency in retail stores. Currently, ESLs are widely used in supermarkets, fresh food stores, convenience stores, and pharmacies. Renowned retail brands domestically and internationally, such as Walmart, Yonghui, Freshippo, and Xiaomi Home, have widely adopted ESLs.


Types of ESLs: Passive, Active, and Semi-Active

Passive ESLs draw energy from the electromagnetic field emitted by the reader, resulting in a limited recognition distance. Active ESLs are powered by internal batteries, allowing for a longer recognition distance. Semi-active ESLs use built-in batteries for their internal circuits, they don't emit signals actively, but they have a longer working life.

Yufeng's Active and Semi-Active ESL Micro Power Solutions

Through independent research and development, Yufeng has developed a high-power lithium-manganese battery that can easily drive a pulse working current of 50mA. This battery is primarily used to power IoT signal radio frequency transmission. As of the end of 2021, our lithium-manganese button batteries held a 14.6% market share domestically, ranking fifth globally.


As the leading supplier to the top five global ESL manufacturers, Yufeng holds approximately 50% of the market share in the ESL industry. We provide the best micro power solutions, supporting ESL manufacturers in creating a new digital IoT era. As we venture into this new era, Yufeng is excited to journey with you!"

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Company introduction

YuFeng Battery Company Ltd (YuFeng), founded in Changzhou, Jiangsu Province in 2001,  is a wholly- owned subsidiary of Yufeng Electrical Company Ltd. Yufeng is a National High-Tech Enterprise and a National "Little Giant" Enterprise specializing in the R&D, the Manufacturing and the Sales of primary lithium batteries. Located at the Photovoltaic Industrial Park in Changzhou High-tech zone with a building area of 32000m² and over 300 employees, YuFeng now produces over 40 models of primary lithium batteries with an annual output of nearly 500 million pieces.

Customers Around the World

Over the past 22 years, Yufeng has always adhered to technology innovation, lean production and systematic management. We successfully established several industrial reputation brands such as 【Henli Max】, 【NSN】, 【SUYU MAX】 and has passed the evaluation of Provincial Li/MnO₂ Battery Engineering Technology Center and Municipal Enterprise Technology Center. YuFeng has significant competitive advantages at both the high-drain and the low-drain electronic products. Our products are widely used in the industries like Electronic Shelf Labels, Intelligent Transportation, Smart Security, Instrumentation, Consumer Electronics,  Wisdom Medical, etc. and has won unanimous recognition along with long-term support from our global customers.

Over 50% of our products are exported to the US, EU, UK, Canada, Japan, South Korea, Singapore, Brazil, India and other countries and regions. YuFeng provides customized primary lithium battery solutions to ensure the best customer experience.


YuFeng has broken the power bottleneck of traditional lithium battery through our own research and innovation. We successfully manufactured the high-drain lithium button battery that can easily carry the products with 50mA pulse working current,  meanwhile possessing the advantages of great safety, high capacity, long storage life, etc. The products’main purpose is to supply power for RF transmission of IoT signals. Till 2022, the market share of our leading product, lithium button battery reached 16.3% domestically and 8.9% globally.

At present, Yufeng as the major supplier of the global TOP 5 ESL manufacturers, accounts for about 50% of the market share in the ESL industry. We have further become the World’s Leading manufacturer of the high-drain lithium RF cell batteries. We provide the high-quality micro-power solutions for the IoT Industry and aim to promote the development of the new digital era.

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